Moti-Vitality

As I have had an opportunity to speak with other water treatment dealers from across the country, I have heard over and over again how the effectiveness of advertising is diminishing.  I hear owners speak about how they continue to put more and more money into advertising while getting fewer and fewer leads.

I have been in sales in one form or another for well over 30 years and for as long as I can remember, I have heard trainers and managers talk about the importance of a sales person creating their own business.

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Presenting without the Magic

Well, here we are in the magical month of November. We are done with Halloween but unfortunately many in our industry are still using scary sales tactics. (As I write this, I realize that that just may have been the cheesiest segue ever!) Most of us have access to a test kit filled with all kinds of nifty chemicals that can turn a prospect’s water pretty much any color we want to turn it. We can make it bubble or fizz. We can make it look absolutely disgusting. In fact, many of the tools we carry in our test kits are designed to build the emotional level of a prospect so high that they will be willing to write a check for whatever we ask for.

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Please feel free to download, circulate and otherwise us this brochures that describes Moti-Vitality seminars!

Moti-Vitality Seminar Brochure

Okay, so here’s how it works at my house. It’s Saturday morning and kinda chilly outside. My wife & I have been talking about those home projects that I am definitely going to do this fall, so loading the kids up in the mini van and driving 35 minutes to walk around a convention hall where we can be subjected to a couple of hours of high pressure sales seems like a grand idea. And besides, my spine needs tested again and my wife has been itching for one of the telescoping rubber broom things that miraculously takes dog hair out of the carpet while simultaneously giving you an excellent cardiovascular workout.

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It’s not a cookbook

The sales profession has been in existence since the beginning of time and will remain so as long as there are sentient creatures with different goods and services interacting with each other.  I have many times heard the very true statement that there is nothing new in sales, meaning that all of the training and techniques that are out there are simply different ways of saying the same things.  While I really believe this to be true, I also believe that consumers and consumer attitude does change.

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