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Getting Back to Service

By | 2017-05-18T12:09:22+00:00 February 26th, 2010|Featured Articles, Resources|

I guess I miss the good ‘ole days.  The days when work ethic was developed and service meant something more than fixing something.  It has been a long time since we had that, not only in our industry but in our society as well.  One of the great things about the economy right now is [...]

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Creating a Creating Sales Force

By | 2017-05-18T12:09:22+00:00 February 26th, 2010|Featured Articles, Resources|

As I have had an opportunity to speak with other water treatment dealers from across the country, I have heard over and over again how the effectiveness of advertising is diminishing.  I hear owners speak about how they continue to put more and more money into advertising while getting fewer and fewer leads. I have [...]

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Alakazamm…Poof! There went the Sale

By | 2017-05-18T12:09:22+00:00 February 26th, 2010|Featured Articles, Resources|

Presenting without the Magic Well, here we are in the magical month of November. We are done with Halloween but unfortunately many in our industry are still using scary sales tactics. (As I write this, I realize that that just may have been the cheesiest segue ever!) Most of us have access to a test [...]

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What Are You Selling at Home Shows?

By | 2017-05-18T12:09:22+00:00 February 25th, 2010|Featured Articles, Resources|

Okay, so here’s how it works at my house. It’s Saturday morning and kinda chilly outside. My wife & I have been talking about those home projects that I am definitely going to do this fall, so loading the kids up in the mini van and driving 35 minutes to walk around a convention hall [...]

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To Serve Man

By | 2016-04-25T13:36:02+00:00 February 25th, 2010|Featured Articles, Resources|

It’s not a cookbook The sales profession has been in existence since the beginning of time and will remain so as long as there are sentient creatures with different goods and services interacting with each other.  I have many times heard the very true statement that there is nothing new in sales, meaning that all [...]

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